Recruitment: Line manager briefing on recruitment advertising (briefing)

Overview

This line manager briefing looks at the topic of recruitment advertising. It aims to help managers understand the legal issues associated with advertising jobs and provide practical guidance on how to write and place advertisements. 

This briefing includes information on:

1. The importance of the line manager's input
2. Internal recruitment
   • internal advertising tools
   • legal implications
3. External advertising
• newspapers, journals and magazines
• the internet
• the organisation's website
• word of mouth
• recruitment agencies
• headhunters
• jobcentre plus
4. How to attract the right candidates
   • the headline
   • the wording
   • be realistic
   • flexible working
   • how to apply
   • pictures
5. Avoiding discrimination
   • grounds on which discrimination is unlawful
   • general principles of discrimination legislation
   • practical steps for avoiding discrimination
   • encouraging applications from protected groups
6. Test yourself

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1. The importance of the line manager's input

Line managers should be involved in all decision-making processes regarding the advertising of vacant posts, irrespective of whether or not the HR department is responsible for placing advertisements.