Trends in recruitment methods in 2006 and 2007 (1): Attraction

Employers’ efforts to improve the cost-effectiveness of their recruitment practices over the past two years are analysed in this three-part research report. Here, we focus on trends and developments in candidate-attraction methods.

On this page:
Changes to candidate attraction
      Using printed adverts to refer jobseekers to the internet
      Changes in online recruitment advertising
      Increasing and improving the use of corporate websites
      Making greater and better use of general job boards
      Advertising jobs on intranets more effectively
      Paying more attention to employer branding
      Employment agencies: preferred supplier lists and service reviews
      Making more use of specialist job boards
      Local newspaper advertising: efficiency reviews and an uncertain future
      Keeping faith in recruitment and careers fairs
      National newspaper advertising: reviews and cutbacks
      Search consultancies: preferred suppliers and greater use
      More emphasis on using talent banks
      Greater interest in hosting open days for prospective applicants
The impact of these changes
      The changes that have had most impact on candidate attraction
      The likelihood of success when revamping candidate-attraction methods
      The most effective improvements: metric by metric
Our research
Table 1: Changes in employers’ use of candidate-attraction methods in 2006 and 2007
Table 2: The most effective ways overall of improving candidate attraction in 2006 and 2007
Table 3: The most effective ways of improving candidate attraction: the five separate metrics
Additional resources on XpertHR
Trends in recruitment methods in 2006 and 2007 (2): Applications
Trends in recruitment methods in 2006 and 2007 (3): Selection.