Source: IRS Employment Review Issue: 926 Date: 03/08/2009 Publisher: IRS

Using corporate websites for recruitment: the 2009 IRS survey

TOPICS:
recruitment finding candidates
HR policy and strategy work organisation

AUTHOR: Neil Rankin


Corporate websites are the prime means of conducting online recruitment in the UK, and this IRS survey investigates why this is the case. It also examines the typical features of these internet sites, how their effectiveness is reviewed, and the ways in which they could be improved.

On this page:
How many employers use their corporate websites in recruitment?
Why do employers use their corporate websites for recruitment?
What deters employers from using online recruitment?
Methods of conducting online recruitment
What is the format of organisations' own recruitment sites?
Chart 1: Operation of employers' own recruitment websites
Are all vacancies advertised on corporate sites?
Typical features of recruitment websites
Differences in the functions of employers' websites
Links between the functions and effectiveness of sites
How do employers publicise their corporate recruitment websites?
Chart 2: The methods used to publicise employers' recruitment websites
Links between websites' publicity and effectiveness
Evaluation of corporate recruitment websites
Chart 3: Methods used to evaluate employers' recruitment websites
How satisfied are employers with the effectiveness of their sites?
Chart 4a: Employers' opinions on their recruitment websites' effectiveness - filling vacancies
Chart 4b: Employers' opinions on their recruitment websites' effectiveness - reducing recruitment costs
Chart 4c: Employers' opinions on their recruitment websites' effectiveness - reducing HR's workload
Problems with recruitment sites
Website improvements
Our research
Table 1: Vacancies that employers advertise on their corporate sites
Table 2: Features and functions of employers' recruitment websites
Table 3: Problems experienced by employers with their recruitment websites
Box 1: Changes that employers would like to make to their corporate recruitment websites
Additional resources on XpertHR.

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