East Sussex County Council's work to create a worthwhile employer brand

Sussex County Council has transformed its recruitment advertising strategy - and reduced its recruitment spend - by creating an employer brand "worthwhile work", designed to appeal to all sections of the community. 

• East Sussex County Council's work to create a worthwhile employer brand Using employer branding, the council has revised its recruitment strategy to reflect its core values and purpose of providing quality services to local residents. The work done has resulted in an increase in job applicants and a decrease in recruitment advertising spend. 

Also

Case study: Ordnance Survey's journey to create a compelling employer brand Britain's national mapping agency, Ordnance Survey, looked to employer branding to ensure high levels of employee engagement and to rise to its recruitment challenges for roles in technology and sales. 

How employer branding can improve recruitment Enhancing an employer's brand can help it improve recruitment; here Employment Review explains how - using financial services firm Axa's initiative as an example. 

More than just a pretty face: building an employer brand Employer branding can be a powerful recruitment and retention tool but the brand must be embedded in the organisation's people practices to sustain it.