The debate over the benefits, or otherwise, of Facebook continues unabated. But in the HR world the controversy has shifted slightly, with opinion sharply divided over whether firms should utilise the community based website as part of their recruitment strategy.
A recent article in People Management, the online magazine of the CIPD, reported that a number of companies have got on board the Facebook rollercoaster and are using it to advertise their wares as a potential employer. Prevalent among these is Ernst & Young, who now have their own Facebook sponsored page (log-in required) where graduates can learn more about the firm.
But other companies are delving deeper and using individual Facebook pages to check out the background of potential job candidates. Business software company iris feels that:
looking at someone's Facebook page can be useful even if it's something as simple as wanting to recognise them when they come for interview.
Other recruiters take a different stance. Enterprise Rent-A-Car compares looking at a candidate's social network page to:
going into someone's house and searching through their cupboards.
Whatever your views, if you are recruiting you may just wish to scan the members of the Facebook group I have dossed around on Facebook all day and have consequently done no work (log-in required), just to be on the safe side.
Related posts: A slap in the Facebook for the procrastinator's paradise and The new Face of trade unionism.
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