Which group of employees are the most engaged, committed and motivated in your organisation? Who has the greatest sense of affiliation with the employer, the highest career satisfaction and the most trust in management?
Step forward, the sales team . . .
. . . whose members, according to research quoted by Ann Bares in her Compensation Force blog, score higher than non-sales employees on all these measures. According to research from Sibson Consulting, sales employees, compared to non-sales employees:
- are more engaged (57% versus 51%)
- are more committed to their company (68% versus 62%)
- have a greater sense of affiliation with their organization (67% versus 60%)
- have higher career satisfaction (57% versus 52%), and
- have more trust in management.
What else? Oh yes, they also seem to be more motivated by compensation (82% versus 62%).


Comments (2)
Your article on salespeople being more engaged, commited, have more organizational affiliation, higher career satisfaction and greater trust in management is most interesting.
I have done some research on employee attitudes and have found that workplace attitudes involving people skills appear to be related to career satisfaction etc.
Maybe we are saying the same thing. Salespeople have better people skills, get along better with others and are happier at work. If this is true, other workers with better people skills would be like salespeople.
Dale
Posted by Dale Paulson | January 17, 2008 8:25 PM
Posted on January 17, 2008 20:25
Another reason may be that when salespeople personally identify with the brand and the company, they tend to be more successful.
You spend all day promoting your organisation and its products to prospective clients, and the more you really believe in what you're selling the better you'll be at convincing other people.
So it pays a salesperson to be positive and upbeat about their employer. This will be true for other employee groups too, but not usually with such an immediate, measurable financial outcome in the form of sales and commission payments.
Another possible explanation is that turnover is higher among salespeople. If the less successful and more disaffected individuals are weeded out in short order (in the cut and thrust of a sales driven environment), you might expect to find more positive attitudes prevalent among those who stay the course.
Posted by David Shepherd | January 18, 2008 9:37 AM
Posted on January 18, 2008 09:37