To continue our series looking at trends in graduate recruitment we now turn to the mainstay of any recruitment campaign: candidate attraction. Here we reveal the most effective ways of reaching candidates as selected by employers over the past nine years.
The annual IRS graduate recruitment survey has been investigating effective attraction methods since 1998. The table below lists the method chosen to be the most effective by the largest number of employers in a given year.
The internet has rapidly overtaken more traditional forms of advertising - although these are still widely used. Interestingly, the internet was the single most widely used medium of attraction as far back as 2001. It took another five years to be rated as the most effective.
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Most effective attraction method (1998-2008) | |
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1998/99 |
Vacancy directories/bulletins |
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2000/01 |
Vacancy directories/bulletins |
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2001/02 |
Vacancy directories/bulletins |
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2002/03 |
Campus visits (eg milk round) |
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2003/04 |
Campus visits (eg milk round) |
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2004/05 |
Sponsored students |
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2005/06 |
National newspaper advertisements |
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2006/07 |
Internet site that carries more than one organisation's graduate vacancies |
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2007/08 |
Internet site run by/for the organisation |
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Source: IRS annual graduate recruitment surveys. Data not available for 1999/2000. | |
Last week: graduate supply 1994-2007
Next week: graduate starting salaries 1992-2008
Next month: take part in the annual IRS graduate recruitment survey. You can sign up to be notified of its launch by completing the form on the IRS research website (opens new window) and including 'recruitment' or 'pay and benefits' in your areas of interest.
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Comments (1)
Hi Donna
May be an internet page is something we can discuss with the Careers Service. Kind regards, Maria
Posted by Donna Nind | September 5, 2008 9:31 AM
Posted on September 5, 2008 09:31