The environmental agenda is rapidly becoming mainstream, giving rise to images that would have been unthinkable two decades back - such as cycling Tory leaders and mayors (external websites) - and manifested in major initiatives such as the Climate Change Bill (external website) and the renewable energy strategy (external website).
It's therefore only natural that the reward agenda should follow suit. And, as our profile of cutting-edge practice on green benefits (subscription required) at three employers demonstrates, such schemes are proving popular, with usage expected to escalate further as environmental awareness continues to spread.
Speaking to IRS (subscription required), Helen Humphries, who spearheaded Nottingham City Council's multiple award-winning green travel scheme, firmly believes that green benefits represent an idea whose time has come:
"We have found that people are much more aware of their environmental responsibility nowadays, and that they want employers to do something to help fulfil their objectives on green issues."
Picture: Rex Features
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Comments (1)
As going green becomes more mainstream, many job seekers are starting to take the environment into consideration when looking for their next job. A recent poll by Beyond.com found that more than 35% of professionals rank an environmentally-aware workplace as either a requirement or deciding factor for their next job. By starting a corporate green program, companies are able to not only give back to the environment, but attract a number of potential employees who place a high level of importance on going green.
Posted by Rich Milgram | August 4, 2008 7:12 PM
Posted on August 4, 2008 19:12