In contrast to the distinctly less-than-green stance held by the Bush administration these past eight years or so, it seems that environmental issues are being taken much more seriously by growing numbers of our friends across the pond. For example, environmentally-friendly workplaces are increasingly sought-after by US workers, according to new research.
A poll (external website) of more than 5,500 visitors to specialist career community network site Beyond.com finds that around one in three (35%) respondents say that finding an environmentally-aware workplace represents a "requirement" or a "deciding factor" for their next job. A further two-fifths (44%) consider this a "nice to have".
I became aware of the Beyond.com research after the company's CEO Rich Milgram commented on my recent blog post on the rising popularity of green benefits on this side of the pond.
Beyond.com also recommends a number of actions employees can take to help kick-start green practices in their current workplace, including: creating internal 'green teams' to help develop environmentally-friendly initiatives; promoting recycling and encouraging car-pooling.
- It is also likely that other factors beyond workers' values will help push green issues into the US political mainstream in the near future. The recent spike in oil prices appears likely to play its part. Take, for example, Ford's recent decision - in light of collapsing sales - abruptly to alter the output of its US factories from saloon-size gas guzzlers to smaller vehicles with greater fuel efficiency (as reported on ft.com (external website)).
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