The BBC has launched a new academy, which will provide training for its competitors and the public, according to People Management. Masterclasses from journalists such as Robert Peston and John Simpson will be available via the BBC College of Journalism website. Mark Byford, deputy director of the BBC, says that they hope to improve the standards of journalism and want to help the wider UK media industry through difficult times.
The idea of extending internal training to outsiders is ambitious, but not entirely new. Law firm Allen & Overy, for instance, has set up a legal university for its financial sector clients (subscription required), who were clamouring to attend its in-house training courses due to their reputation in the sector. The firm says the arrangement has helped it build important relationships and set the foundations for future business. It doesn't charge for its client university courses, but has raised several thousand pounds for charity by asking delegates to donate.
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