The rise of online recruitment methods over the past decade has resulted in a completely transformed recruitment landscape with social recruiting at its centre as we enter 2010, according to a fascinating blog post from recruitment consultant Andy Headworth. He argues that social recruiting now represents the cutting-edge of recruitment (external website), and that recruiters must adopt social recruiting methods in order to meet evolving candidate expectations. Consequently, platforms such as LinkedIn, Twitter, YouTube and blogs should be seen as "primary recruiting channels", and "will become the recruiting battlegrounds of 2010".
Over recent months, I have been impressed and inspired by the forward-thinking adoption of social media by many in the UK and international recruitment communities. I found out about this growing and highly proactive network of social recruiters via Twitter (external website). The excellent Recruitingblogs (external website) website provides a portal into this world, presenting links to the latest posts from many leading recruitment bloggers.
There is much that recruitment specialists - and indeed HR professionals and employment practitioners in all disciplines - can learn from the examples of these individuals who have recognised the potential usages of social media in the workplace, and are taking a proactive stance in integrating them into their everyday working lives.
A key point in Headworth's blog post on the social recruiting battlegrounds for 2010 is that developing relationships and building online communities is central to successful social recruiting. In Headworth's words:
[B]y building your own communities (on individual or multiple social channels) with interesting, compelling and relevant content, companies and recruiters will both start to create a social recruiting brand that they will certainly need in the years ahead.
For those thinking about dipping their toes into the social recruiting pool, Headworth has also published a follow-up post, detailing seven key points on how to build your own online community for social recruiting purposes (external website).
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Comments (2)
A nice summing up Michael!
You are right in what you say - recruitment and HR people should be looking forward and learning. Still too many are thinking that social recruiting is a fad, and that it will go away as quickly as it came!
What has been interesting this year (and right at the end of last year for that matter!), for my consulting business, is the increased number of enquiries I have had from recruitment companies. They are all wanting the same thing - help and guidance in establishing a social recruiting strategy, or simply help understanding how they can best use social media in their company.
Last year, they were not even open to the idea, now it seems to have changed!
Let's hope the 'penny drops' for many more recruiters and HR people alike.
Thanks for considering my content worthy enough to discuss it in more detail.
Posted by Andy Headworth | January 11, 2010 8:45 AM
Posted on January 11, 2010 08:45
Thanks very much indeed for your comment, Andy. And thanks also for maintaining such a superb blog (http://feeds.feedburner.com/SironaSays), and continuing to highlight the increasingly critical importance of social media to both recruiters and the wider HR profession.
I wholeheartedly agree with the main point in your reply: let's hope that 2010 does prove to be the year in which the "penny drops" for recruiters and HR professionals as to the true significance of social media, and what can be achieved through their effective use.
It certainly sounds as if the wave of related queries that you're receiving suggests that this could be the year in which employers' use of social media really takes off.
I'd like to invite any and all recruiters, HR professionals and other interested parties reading this page to feel free to share your views on social media via the comments box on this page. Do you feel that social recruiting and social media are a passing fad, or do they represent the way of the future?
Kind regards
Michael
Posted by Michael Carty
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January 11, 2010 9:12 AM
Posted on January 11, 2010 09:12