The organisation and running of TRU London itself utilise and manifest some of the most exciting aspects of social media. TRU London appears to have evolved primarily as a result of the organic connections between people that might otherwise never cross paths, which social media can enable. The event itself thrives on these connections in practice, offering an ongoing mix of debate in person and simultaneous social media reportage and discussion from participants attending the conference and around the world.

Enabling lively debate is central to the concept of the unconference. As my colleague David Shepherd said in one of his Twitter updates from TRU London (external website) yesterday:

Regular conferences "open up to the floor" for 5 mins & it gets interesting - imagine a whole event based on that good bit.

Writing about his experiences at the first day of TRU London 2010, HR recruiter and author of the T Recs blog Mervyn Dinnen notes the central importance of Twitter in alerting people to the event (external website), and creating connections between attendees (a sentiment with which I completely agree):

Without Twitter there wouldn't be a TRU London and I wouldn't have met so many great people.

TRU London positions itself at the bleeding edge of where recruitment, HR and social media meet. In this morning's session on the future of recruitment, Dublin-based recruiter Brendan Murphy (external website) made an interesting point that the "innovators" attending TRULondon are in a unique niche, "way on the right of the scale" of their professions.

Social media may not yet have made a significant impact on the majority of recruitment and HR practitioners, but there is every possibility that it will within the next few years. TRU London shows what social media has to offer HR and recruiters, and how it is already changing the world for growing numbers in these professions.

• Is the social web one big job board?
• TRU London - the unconference experience so far