It's a particular privilege to present today's guest blog post, which comes from the BBC's manager of online and informal learning, Nick Shackleton-Jones. Those interested in reading more from Nick should visit his blog and follow him on Twitter. Earlier this year, Nick also contributed extensive and fascinating comments to a discussion of e-learning here on XpertHR Employment Intelligence.Nick Shackleton-Jones: If I could change one thing about HR...
I imagine I'm preaching to the choir, but if there is one thing I could change about HR it would be to have a more coherent relationship with learning & development (L&D).
Some of you may be fortunate enough to find yourselves in joined-up
organisations - but I suspect many of you aren't. And the impact on
L&D is significant: for most of my career I've plugged away at the
challenge of improving the quality, appeal and impact of learning
interventions.
But as a rule of thumb a solution is only as good as its implementation - our audience suffer from a glut of gripping, entertaining and informative media.
No matter how good our courses, there is almost certainly something else people would rather be doing. So success is largely dependent on our ability to regulate and control the consumption of learning activities within the employee lifecycle. In practical terms this means a focus on the following areas:
It is up to us to ensure that any learning which staff are forced to undertake is a truly worthwhile or enjoyable experience.
Driving the effective use of training will often involve a number of elements: authentic communication and support from the top, managers who take development seriously, a robust system for tracking and reporting, the correct placement of training in relation to change, and a strong approach to administration of the process.
In particular, where training is part of a change management process or a strategic initiative it would be nice if it were not an afterthought, but instead embedded into the new process in a way which makes it unavoidable.
As to the future, there is definitely a shift in the balance of power in respect of learning. Once we expected learning to be concentrated in the hands of 'experts' residing in the training department and dispensing knowledge in a top-down fashion in line with the strategic objectives.
To an increasing degree we can now expect employees to enter our organisations with valuable skills and knowledge - perhaps even networks - which we need to capture and share as efficiently as possible. Successful organisations, in other words, will depend to a much greater degree on their ability to share what their employees already know.
The challenge for HR is how to help put systems in place to support this activity and - more importantly - how to encourage, recognise and reward proactive knowledge-sharing as part of the employee's role.
This kind of improved integration of learning and HR holds great potential: one of the world's most recognised brands/companies is already experimenting with a system in which employees can not only share their knowledge, but evaluate their peers' expertise. In such an environment it becomes much easier to 'know what we know' - i.e. to pinpoint expertise or talent, rather than relying on the rather blunt instruments of competency models, appraisals and resumés.
But as a rule of thumb a solution is only as good as its implementation - our audience suffer from a glut of gripping, entertaining and informative media.
No matter how good our courses, there is almost certainly something else people would rather be doing. So success is largely dependent on our ability to regulate and control the consumption of learning activities within the employee lifecycle. In practical terms this means a focus on the following areas:
- Onboarding: Staff probably do most of their learning in the first few weeks after joining. For this reason it is essential to ensure that staff complete an induction programme which achieves the various aims of protecting the organisation and the employee from risk, integrating them into a healthy atmosphere and set of social contracts and raising their awareness of development resources at their disposal.
- Line managers: Like it or not, the role of the line manager is essentially that of parent and teacher. Staff look to line managers for guidance and inspiration (our own research confirms this). They expect line managers to set an example, and to care about their development. Line managers who are not keen learners themselves will erode the value of learning throughout the organisation. A good line manager is one who is not afraid to be seen to be learning, whilst poor line managers will try to maintain an illusion of omniscience. Too often the attitude to learning is actually 'do as I say, not as I do'. In order to improve their learning culture, organisations must look to the recruitment process and the ways in which attitudes to learning are specified therein. Sounds parochial, I know - but where things change fast we depend on people who learn constantly, and if we don't recruit learning leaders we can't expect a dynamic organisation.
- Performance development: It is clear that having a conversation along the lines of 'is there any training you'd like to do?' once or twice a year is not a great approach to development. Best-in-class organisations understand that learning typically results from - rather than precedes - challenging projects and new roles. Effective performance development must therefore be about an ongoing pattern of project-based learning and review rather than sporadic breaks. Our 'should do' and 'might do' categories of training should lend themselves to the kinds of projects that staff will be asked to undertake, principally as a means to build their confidence and allow them to fail safely.
- Mandatory training: We should be able to separate out those aspects of our learning portfolio which are 'must do', 'should do' or 'might do' respectively and give staff clear guidance as to which is which. Typically, this is dependent on an HR system which links staff roles to training via a competency model and training matrix - but this is not the only possible solution. For example, the BBC lacks a coherent competency model, but we have been able to construct training plans dynamically by means of an automated 'training advisor' which generates these categories of training by means of a series of questions about the tasks an employee performs. Either way, making it clear to staff what constitutes doing a good job, and what resources are in place to enable them to perform better need to be tightly integrated.
- Entitlement blending: Where we combine online and face-to-face
elements of training it is essential that booking on the latter is
contingent on completion of the former. Our training management systems
should support this functionality. Otherwise we end up with a
lacklustre, under-utilised online portfolio comprising principally of
cost-cutting exercises.
It is up to us to ensure that any learning which staff are forced to undertake is a truly worthwhile or enjoyable experience.
Driving the effective use of training will often involve a number of elements: authentic communication and support from the top, managers who take development seriously, a robust system for tracking and reporting, the correct placement of training in relation to change, and a strong approach to administration of the process.
In particular, where training is part of a change management process or a strategic initiative it would be nice if it were not an afterthought, but instead embedded into the new process in a way which makes it unavoidable.
As to the future, there is definitely a shift in the balance of power in respect of learning. Once we expected learning to be concentrated in the hands of 'experts' residing in the training department and dispensing knowledge in a top-down fashion in line with the strategic objectives.
To an increasing degree we can now expect employees to enter our organisations with valuable skills and knowledge - perhaps even networks - which we need to capture and share as efficiently as possible. Successful organisations, in other words, will depend to a much greater degree on their ability to share what their employees already know.
The challenge for HR is how to help put systems in place to support this activity and - more importantly - how to encourage, recognise and reward proactive knowledge-sharing as part of the employee's role.
This kind of improved integration of learning and HR holds great potential: one of the world's most recognised brands/companies is already experimenting with a system in which employees can not only share their knowledge, but evaluate their peers' expertise. In such an environment it becomes much easier to 'know what we know' - i.e. to pinpoint expertise or talent, rather than relying on the rather blunt instruments of competency models, appraisals and resumés.
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Comments (2)
I'm in large agreement with everything Nick talks about in this post. The points you make regarding the employee lifecycle are spot on. One of the best things I've managed to instill in the company I work for is mandatory attendance at our Induction to ensure new staff understand us as a business as quickly as they can.
The balance of power is an interesting thing. Employees now have a lot to say for themselves when it comes to their learning and they are very savvy about what the marketplace has to offer. I think that's going to be an ever changing beast as social media begins to penetrate organisations, as technology offers better accessibility to learning, and as teams become a lot more multinational.
Posted by Sukh Pabial | October 5, 2010 8:48 AM
Posted on October 5, 2010 08:48
Great post, Nick. I particularly agree with your points about embedding L&D initiatives into the process - it should never be an after thought but planned in from the start.
The relationship between HR and L&D is something I have been thinking about for a while (I also blogged about it recently). The conclusion I always come back to is that simple actions generate great results. For example, setting up a regular meeting between HR and L&D staff (one that is fixed in the diary) to talk about what they are working on really does help to encourage the joined-up approach that is so necessary. Quite often it highlights opportunities for collaborative working that might otherwise have been missed.
Posted by James McLuckie | October 6, 2010 9:49 AM
Posted on October 6, 2010 09:49