Social media have the potential to play a key role in 'humanising' HR departments. This is according to Ellison Bloomfield, quoted in an article from HR Management magazine entitled Human Resourcer, Social Butterfly?
The article investigates how HR can harness the power of social media both within the organisation and externally. It poses the following question:
The article investigates how HR can harness the power of social media both within the organisation and externally. It poses the following question:
Can HR leaders harness the social media movement and enable the type of revolutionary culture change that will transform organizations?
Humanising HR via social media
Bloomfield - a Melbourne-based HR professional and leadership development consultant at Deloitte - explains why and how she believes social media can help 'humanise' HR:
Social media can also have serious beneficial impact on retention. Bloomfield cites an eye-opening statistic on how social media would appear to have boosted retention and drastically reduced turnover at Deloitte:
The article also quotes the views of Grant Mason - co-founder of internal social media platform Yackstar - who believes that social media offer HR a way "to tap into the true potential of their workforce."
Mason notes that employees are most often motivated by intangible factors, such as informal feedback, encouragement and interaction with leaders. He believes that social media "could help companies bridge the performance gap, when the motivators [are] often soft and intangible."
See also:
Bloomfield - a Melbourne-based HR professional and leadership development consultant at Deloitte - explains why and how she believes social media can help 'humanise' HR:
I think that social media can be used as a way to 'humanize' HR; we're often in the background of the business, and often only thought of as those that do the 'dirty jobs'...it can often be forgotten that HR are people too!Cutting turnover via social media
Social media can also have serious beneficial impact on retention. Bloomfield cites an eye-opening statistic on how social media would appear to have boosted retention and drastically reduced turnover at Deloitte:
At Deloitte there is virtually zero percent staff turnover of those that are frequent users of Yammer [the internal social media tool utilised by Deloitte].Bridging the performance gap via social media
The article also quotes the views of Grant Mason - co-founder of internal social media platform Yackstar - who believes that social media offer HR a way "to tap into the true potential of their workforce."
Mason notes that employees are most often motivated by intangible factors, such as informal feedback, encouragement and interaction with leaders. He believes that social media "could help companies bridge the performance gap, when the motivators [are] often soft and intangible."
- XpertHR readers can download a PDF version of the 'Human Resourcer, Social Butterfly?' article (PDF format, 721K), as hosted on the Yackstar website, by kind permission of Grant Mason.
See also:
- Social media and HR 2.0 Related posts from XpertHR Employment Intelligence.
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