Symantec, a global provider of IT security software, has recently published the results of its 2011 Social Media Protection Flash Poll, which was designed to gauge how organisations protect themselves from the negative consequences of using social media.
It found that 46% of enterprises have encountered employees sharing too much information in public forums and that 90% of respondents that experienced a “social media incident” suffered negative consequences including damaged brand reputation/loss of customer trust and litigation costs. So, as the popularity of social networking sites such as Twitter and Facebook continues to rise, how can employers ensure that they minimise the risks presented by employees’ use of social media?
The current series of XpertHR’s Topic of the Week (subscription required) looks at the impact of social media on employers. Our first article in this series by Matthew Briggs of Osborne Clarke looks at the potential risks for employers from employees’ use of social media and the measures that employers can take to protect themselves against those risks. The next article in the series will provide a case study around social media and employment. There will also be a further case study and a checklist.
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