Why don't HR professionals spend more of their time trying to improve the organisation? The evidence is that most HR people spend their time on:
- Administration, which we stopped calling "personnel" about 20 years ago because of the term's negative association with paper pushing. This accusation is a bit harsh as a lot of HR admin work is highly specialised, take pay and benefits for example, and time consuming. And often these roles have a strategic dimension.
- Providing employment law advice (or looking for it). This is an essential form of risk management although you could argue that there are bigger risks that HR sometimes turns its back on, eg scary employee retention trends.
- Being strategic or "the business partner".
A glance at the annual CIPD conference programme in any given year will show many of the speakers are covering topics in the third category. The evidence, however, is that HR practitioners in reality spend the smallest proportion of their time on that 'strategic' stuff. Yet this is where they could feasibly improve the organisation. Research by XpertHR shown in this graphic indicates that on average HR practitioners spend only 10% of their time on strategy.


Is this enough? Efficient admin and compliance can cut costs, but is there hard evidence that HR strategy can go further and actually generate revenue or improve service standards?
One of the leading UK experts in Human Capital Management, Andrew Mayo, author of the new book "Human Resources or Human Capital" has written an article on Personnel Today addressing this issue "How can HR prove it really adds value".
Mayo prefers to use the term "adding value", he says, "because it focuses the mind on the outcome of HR's contribution." His article is part of a series on using data and statistics in HR, and earlier this year Mayo wrote on how to use HR analytics to get results.
Mayo says the first step is to work out to whom you are adding value, in other words HR's stakeholders. The most important are internal: senior management, line managers and employees generally. He goes on to explore first steps in defining and measuring the added value of HR.
For example,
"We would expect senior management to be concerned with areas such as costs and efficiency, reputation, leadership development, culture and values, and supporting the business strategy with appropriate people strategies. We then have to ask what measures of these can we reasonably use, how often will they be measured and what is our target, or level of expectation?"
Examples of measures on each of these would be:
- Costs and efficiency - cost of HR service per employee; process times; accuracy per 100 transactions, absenteeism levels
- Reputation - employee brand data, league tables, awards, positive press comments and lack of the opposite
- Leadership development - investment levels, productivity improvements, internal succession bench strength
- Culture and values - surveys, 360 feedback, customer perceptions, OD Interventions, training coverage
- Strategy - senior management judgement"
But HR's relationship with its stakeholders isn't one-sided, it is mutual, says Mayo:
"What about the reverse expectations? HR has a right to expect support from senior management in its programmes and initiatives - mainly in communication and participation. Levels of these can be agreed with the senior management team."
So what is the ratio that proves how much value HR is really adding? According to Mayo it's...
"[The] ratio of value added time to total time [i.e. time spent on HR activities] is probably the best measure of productivity in a function such as HR."
More recent XpertHR Employment Intelligence commentary on related issues:
- HR data round-up May 2012: The changing ratios of HR to employees
- Benchmarking HR's influence & effectiveness in 2012
- How has responsibility for HR activities changed over the past decade?
- Benchmarking HR effectiveness in 2012: HR rises to the challenge
- The shrinking HR department
- Are you an HR lifer?
Andrew Mayo's article is the eighth in a series on using data and statistics more effectively in HR:
- Maximising the effectiveness of HR data, by Nick Kemsley of Henley Business School.
- How to use data to get results in HR, by Andrew Mayo, author of Human Resources or Human Capital?
- A closer look at employee opinion survey results boosts engagement at Barclays, by Gordon Tinline, director at Robertson Cooper, and Hazel Hodgins, head of employee engagement and insight at Barclays UK Retail and Business Banking.
- How HR can gain more from benchmarking, by Ray Wilkinson, director of the Best Practice Club.
- Benchmarking - what is it? By Ray Wilkinson
- Strategic workforce planning - the challenge of moving from words to action, By Nick Kemsley of Henley Business School
- How to get strategic workforce planning right, By Nick Kemsley
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Comments (3)
They say that a company gets the HR function it deserves and I think this is so true. If an organisation isn't seeing the 'value' of the hr function or profession then thats a worry. Either the HR professionals in the business are not up to par or the leadership is missing the point on people.
This isn't about admin, or even strategy. When it comes down to it your people are really your only point of difference and if that is not central to your business you are looking down the barrel of failure - especially in these times of increased social engagement and demands for transparency.
Processes need to be completed and admin needs to be done - its not even something we should be talking about. And I dont think it helps at all for the HR function to try and rephrase the importance of the people agenda in terms of things like cost and efficiency.
One of the most interesting things about the social evolution is that it is forcing organisations to be accountable for the employee value proposition. There is no escaping it now and it will be interesting to see how the HR function positions itself in this inevitable shift.
Posted by Gareth Jones | September 11, 2012 11:05 PM
Posted on September 11, 2012 23:05
Some interesting themes in here, Gareth. Be interested to know how many HR people think in terms of the 'employee value proposition' or are even familiar with the expression. I'll look out for more on this on my travels through HR content. I agree that the interesting part of HR isn't improving cost and efficiency (although there's bound to be an emphasis on this at the moment) and would be interested in evidence that HR practitioners are concerning themselves with 'value'.
Posted by Noel O'Reilly
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September 12, 2012 9:26 AM
Posted on September 12, 2012 09:26
There are some interesting ideas in here and I like Andrew's ratio, with the exception of the focus being time. Time being spent being strategic doesn't necessarily turn into more strategic impact. It would be nice if we could replace time with outcome so we focus on the strategic outcomes vs all the deliverables which are produced. And perhaps get the stakeholders Andrew mentions to measure these...
Posted by jon Ingham | September 12, 2012 4:54 PM
Posted on September 12, 2012 16:54