The importance of social media to HR is now so obvious that even the CIPD's house magazine People Management has published a list of HR's " top power tweeters". Other evidence is the plethora of conferences last month where social media was a key topic: TruLondon, the Kelly OCG Talent Strategy Summit in Dublin and HR Tech Europe Conference in Amsterdam (for more on these see below).
In a recent article China Gorman , former head of US HR body SHRM, asked "Is HR mad for social?" Gorman sounds a note of caution about the hype surrounding social media and mobile technology at these recent events (she seems to have been to them all).
Vendors and consultants gushed about organisations using social networks to achieve business outcomes, and about how mobile devices and social networks are changing the way we work, and how 'Big Data' and 'social' are boosting strategic impact, and how "social and mobile arenas"will be deployed for talent acquisition (what sad old school HR types used to call "recruitment" back in the day) and learning and development. One speaker claimed playing computer games is equipping Gen Y with workplace skills, which is not very helpful to those of us with 16 year-old sons who we ae constantly telling to get off that computer game and do some homework.
"We must ensure that any new solution we introduce into our organizations does 3 things:
- Strengthens the relationships between employees and their managers, employees and customers, and employees and senior leadership
- Is based on, collects and produces actionable data
- Links with the talent strategy - which is rooted in the business strategy"
Another article, "IBM knows what your CEO is thinking - do you?" by Darcy Jacobsen on Globoforce, looks at recent research by IT firm IBM which shows the top source of "sustainable economic value" for CEOs around the world is "human capital", selected as a priority by 71%, more than customer relationships (66%) or products/services innovation (52%)
Jacobsen quotes the IBM report:
"CEOs have a new strategy in the unending war for talent: They are creating more open and collaborative cultures - encouraging employees to connect, learn from each other and thrive in a world of rapid change. Collaboration is the number one trait CEOs are seeking in their employees, with 75 percent of CEOs calling it critical."
This, of course, implies a strong role for social media, whether internal or external.
HR seems to be on a learning curve with all things social, however. One of the CIPD's "power tweeters", Sukh Pabial, recently blogged on the subject of Big Data and after trying to find out what "Big Data" actually means (on Wikipedia among other places), finally asked, "So, where does HR fit into all of this? Well, I'm not entirely sure."
Perhaps that says it all.
More on the recent conferences from XpertHR
#TRULONDON 2012 (1): Does talent grow on trees? By Michael Carty on XpertHR
#TRULONDON 2012 (2): How #HRTECH can unlock the potential of "the video game generation" by Michael Carty on XpertHR.
This is my latest HR strategy round up covering topics including talent management, HR's role in a natural disaster, leadership, employee engagement, management and the future of HR.
HR's most influential thinkers
HR Most Influential 2012 Top 25 UK Thinkers, according to HR magazine.
HR Most Influential 2012 Top 20 International Thinkers
HR Most Influential 2012 Top 30 Practitioners
HR strategy general comment
Seven big questions and seven big problems business leaders need to address, according to Dr Graeme Codrington on Tomorrow Today.
HR and natural disasters
What is HR's Role in a Natural Disaster? On the Art of the Expat blog.
"Many UK businesses support decision to postpone EU debate on female board quotas", writes Tom Newcombe, in HR magazine
"A Funny Thing Happened on the Way to the C-Suite..." on China Gorman's Data Point Tuesday blog. An online survey of over 1,000 employed people ages 18-65 on career aspirations, agility and drivers of the current workforce has found that only 11% want to lead at the most senior level in an organisation.
"Don't hire 'Rockstars' cautions @AbhijitBhaduri" by Gautam Ghosh. Bhaduri, the chief learning officer of Wipro has written a book called "Don't Hire the Best" on how to hire chief executive officers.
"Can You Legislate Employee Engagement?" Derek Irvine asks this on Human Capital League in relation to the UK Employee Engagement Taskforce website to be launched 26 November.
"Kevin Kruse on Engagement 2.0" by Darcy Jacobsen on Globoforce. Kruse is a "serial entrepreneur" with a new book, Employee Engagement 2.0.
"Salesforce.com to Execs: Liberate Your Employees (infographic)" by Mark Fidelman, on Forbes. The message is: today's knowledge workers must be "free and responsible to take any actions he/she decides are the best for the company."
"People Are Not Direct Reports - How Language Reflects Power" by Louise Altman on The Intentional Workplace blog.
"It's the management, stupid" on Philip Whiteley's blog, Whitely explains why the UK Chancellor's George Osborn's recent suggestion that employees in a start-up could trade their employment rights for a share in the business is not a good idea.
"Is a high performing bully manager ever acceptable?" asks Joanne Royce on Royce & Associates blog
The Future of HR
The Future of HR: part 1, by Rob Garcia on work.com
The future of HR part 2, by
The future of HR part 3
"HR's Future Looks Strategic--or Does It?" Meg McSherry Breslin writes on Workforce about a new survey showing that advances in technology, human resources managers will give HR time away from administrative tasks to help CEOs with big-picture questions, though one expert contends that things haven't changed much.
Succession planning: An outline for kick-starting this critical process
By Tim Gould on HR Morning.
Twitter tools the HR influencers use, by Mark Willaman on HR Marketer blog.
"The New Social Workplace [infographic] - Connecting is Key". By Sharlyn Lauby on HR Bartender.
"LinkedIn attempts to quantify the Employment Brand" by Gautam Ghosh on Talent andSocial Business blog.
How can there be a talent shortage when there are upwards of seven billion of us crammed on this planet? Could it be the case that perceptions of talent shortages are in fact the result of a shortage of imagination? Michael Carty on XpertHR Employment Intelligence discusses.
HR data and metrics
XpertHR's HR data round-up for October 2012 looks at data relating to employer practice on overtime pay, links to all the latest additions to XpertHR Benchmarking and present a regular round-up of the best HR data blog posts. By Michael Carty on XpertHR Employment Intelligence.
"HR performance 2012 - Building a winning team for your organisation", on 21-22 November at Excel, London . I will be doing a live interview with HR guru Dave Ulrich at this event (by satellite) - more on this later.