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HR data round-up February 2013: Trends in graduate recruitment

XpertHR's HR data round-up for February 2013 looks at latest benchmarking data on graduate recruitment and graduate starting salaries. We also provide links to all the latest additions to XpertHR Benchmarking and present our regular round-up of the best HR data blog posts.

Benchmarking graduate recruitment and starting salaries in 2013
Public sector organisations are more likely than private sector employers to be recruiting graduates, but at lower starting salaries, XpertHR research finds.

This is according to the XpertHR benchmarking survey on graduate recruitment trends for 2013. The 23rd annual survey is based on responses from 132 organisations with a combined workforce of 513,396 employees.

Public sector reports highest graduate recruitment levels

XpertHRCurrentGradRecruitment2013.axd.pngThe survey reveals the following trends regarding current and planned graduate recruitment activity:
  • More than two-thirds of employers surveyed by XpertHR are currently trying to recruit graduates.
  • The proportion of public sector respondents currently seeking to recruit graduates is higher than that for the private sector.
  • Nearly nine in 10 organisations plan to recruit graduates in the future. Again, the figure for public sector respondents is higher than that for the private sector.
Poor quality of applicants is biggest problem with graduate recruitment
Across the whole economy, more than one-third of employers say they have experienced problems with graduate recruitment over the past two years.

By broad sector, public sector organisations are significantly more likely to have experienced graduate recruitment problems than those in the private sector.

Nearly nine-tenths of employers who have experienced problems with graduate recruitment cite the poor quality of applicants.

Graduate starting salaries frozen for fourth consecutive year


XpertHRGraduateSalaries2012.axd.pngThe median graduate starting salary stands at £23,500 in 2013.

Graduate recruitment activity may be more widespread in the public sector, but new graduate recruits joining public sector organisations can expect lower starting salaries than those in the private sector.


Across all organisations surveyed, the median increase on graduate starting salary levels from the previous year stands at nil.

This is the fourth consecutive year in which XpertHR's annual survey of graduate starting salary trends has recorded a nil increase.

But a breakdown by sector reveals that starting salaries for graduates joining the public sector workforce in 2012/2013 are actually set lower than in 2011/2012.
XpertHR Benchmarking: Latest additions!
XpertHR's unique interactive HR benchmarking service keeps growing!

Check out the latest survey datasets to be added to XpertHR Benchmarking:

  • Annual Leave 2013 
    XpertHR's 2013 benchmarking survey of UK employers' annual leave arrangements, based on responses from 208 organisations with a combined workforce of 197,237 employees, comprising a total of 391 employee groups.
  • Digital Recruitment 2013 
    The 2013 XpertHR Benchmarking survey of UK employers' use of digital recruitment methods (such as corporate websites, online job boards and social media), based on responses from 138 organisations with a combined workforce of 577,187 employees.

    Click here for the full list of HR benchmarking survey datasets that can be accessed via XpertHR Benchmarking!

    HR data blog post round-up: February 2013

    Here's our latest monthly pick of top blog posts on HR data issues from XpertHR's blogs and other blogs:

    • China Gorman: Connecting The Dots: Employee-Style
      A compelling and rather witty piece of data analysis from top US HR blogger. China explains in very clear and compelling terms just why survey data from the US suggest that "it makes perfect sense that a high proportion of employees think they'll look for work" in 2013. Follow China on Twitter.
    • Shane Granger: Australian Peak Employment (Part I) & Shane Granger: Peak Employment (Part II): UK
      A fascinating and sobering analysis of the topic of 'peak jobs' in Australia and the UK from Shane Granger. Shane argues that this trend is likely to affect most if not all industrialised countries. Shane provides a useful definition of peak jobs: "In simple terms (via the blogosphere) 'Peak Jobs' is the idea that technology is replacing jobs faster than it's creating them." Shane's conclusion is stark: "With an increasing working age population and a growing gap between jobs available the future is looking anything but certain, especially with the rise of labour augmentation and robotics replacing jobs [ever] quicker." Follow Shane on Twitter
    • Sharlyn Lauby: Moving From Big Data to Real Insight
      How to get to grips with big data? Sharlyn Lauby nails the topic here: "Data has been and will continue to be an important feature in business. But like that old phrase 'garbage in, garbage out', companies must prepare in order to move the needle from data to insight." In this post, Sharlyn generously shares five key points for organisations to consider before they move to incorporate "big data" into their strategy. Follow Sharlyn on Twitter.
    • Andrew McAfee: Labor's Lost Leverage
      A fascinating, hard-hitting piece of data analysis. McAfee presents a graph on US data "showing how corporate profits (as a percentage of GDP) and labor's share of income (essentially the percentage of GDP paid out in wages) have been doing over the post-war era in America." The conclusions are stark. McAfee says: "I am the farthest thing from a Marxist that you'll ever meet, but I'm also not willing to pretend any more that things will be just fine for American workers once demand comes back and companies get healthy again. Judging by their profits, American companies have never been in better shape. The same cannot be said for workers." Follow Andrew on Twitter.
    • Noel O'Reilly: 6 steps to double the business value of HR data and metrics
      Is a focus on risk "putting too much emphasis on negative HR interventions, associated with cost cutting, when HR leaders should be promoting the added value of HR in positive terms"? This was the topic of recent online debate  triggered by an article for Personnel Today from Nick Kemsley of Henley Business School. In this post for XpertHR Employment Intelligence, Noel O'Reilly looks in detail at what Kemsley has to say in these pieces, and draws out six actions that HR could take in order "to double the business value of HR data and metrics." Follow Noel on Twitter.
    • Mark Smith: In HR Technology, Social and Mobile Are Hot and Becoming Business Necessity
      Some interesting stats on the most popular collaboration technology capabilities and the workplace deployment of mobile devices (and what these trends might mean for HR) in this recent post from Mark Smith on the Smart Data Collective blog.
    • Executive Perceptions of the HR Function
      A fascinating presentation of the results of an IBM/Oracle study on how executives view HR. For example, the study suggests that CEOs are twice as likely than CFOs to be concerned about HR costs. It also finds that CEOs are more ilkely than CFOs to believe that the head of HR at their organisation  understands the needs of the business. Indeed, CEOs would appear to place more faith in HR across the board than would CFOs.

    • The Increasing Demand for E-education
      A very interesting infographic on the rise of the e-learning economy in the US.
    • UK HR jobs market is underperforming in 2013, survey suggests
      The jobs market for HR professionals in the UK is underperforming, with vacancy numbers down from one year previously and salary levels pitched lower than they were three years ago, research from Reed jobs board suggests.
    • 13 Strong Articles about HR Analytics from 2011
      A nice, self-explanatory title for this post from the HR Intelligence blog. Although the articles highlighted here come from the latter half of 2011, this round-up was only just published this month (on 13 February 2013)...and the topics explored in these articles remain of current relevance to HR.

      About XpertHR's monthly HR data round-up

      XpertHR's round-up of HR data for January 2013 is the latest instalment in an ongoing monthly series.

      Each post in this series highlights latest HR data releases from XpertHR and other sources, alongside links to news stories and blog posts of direct or indirect relevance to issues around using HR data.

      If there are any HR-related data measures you would like to see covered in future XpertHR data round-ups, or if there are any surveys or HR data blog posts that you would like to see highlighted, please do get in touch. You can submit comments via the box below, or contact me directly via
      Twitter, LinkedIn or Google+.

      XpertHR data round-up archive

      Catch up with all the posts in XpertHR's data round-up series!

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