Sales and marketing staff see bonuses vanish

Sales and marketing staff saw their bonuses slashed while many lost their jobs as redundancy rates soared over the past year, according to CELRE salary data for 2009/10 now published exclusively on XpertHR Job Pricing.

Headline increases in pay, bonus and commission halved from 5.5% in 2008 to 2.3% in 2009, while redundancies rose from just 1.1% in 2008 to 9.1% in 2009.

The figures are drawn from the CELRE Salary Survey of Sales and Marketing Staff 2009/10. The report is based on data supplied by 132 organisations on 8,969 employees. Of these, 1,310 were in management roles.

Among sales staff, pay, bonuses and commission rose by a median of 3.1% while redundancies hit 10.1%. Just 37.6% of sales staff received a bonus during 2009, compared with 58.9% in 2008.

Among marketing staff, pay, bonuses and commission rose by a median of 0.5% while redundancies hit 7.0%. The number of marketing staff receiving bonuses has plummeted year on year, from 70.6% in 2007 to 36.9% in 2008 and 24.9% in 2009.

Salary tables in the report break down salaries by:

• Company turnover (6 bands)
• Number of employees (5 bands)
• Industry (12 categories)
• Responsibility level (10 levels of seniority)
• Job function (48 areas)
• Gender
• Region (8 English regions plus Scotland, Wales, Northern Ireland and Ireland)

Survey data was collected at 1 September 2009.