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East Sussex County Council's work to create a worthwhile employer brand

Author: Rachel Suff

East Sussex County Council has transformed its recruitment advertising strategy and reduced its recruitment spend by creating an employer brand, "worthwhile work", that is designed to appeal to all sections of the community.

Key points

  • East Sussex County Council's employer brand, "worthwhile work" ("WWW"), aims to promote the organisation as an employer of choice and reflect the council's core purpose of providing quality services to local residents.