What are the advantages for employers of taking positive action?

According to the Equality and Human Rights Commission Statutory code of practice on employment, the potential benefits for employers of taking positive action measures include:

  • "a wider pool of talented, skilled and experienced people from which to recruit;
  • a dynamic and challenging workforce able to respond to changes;
  • a better understanding of foreign/global markets; [and]
  • a better understanding of the needs of a more diverse range of customers - both nationally and internationally".

An employer that is recognised as one that takes positive action may also be perceived externally as one that is progressive and prepared to contribute to the general wellbeing of society. This may be relevant when it tenders for contracts, particularly from public sector organisations.