Finding candidates

Jo Jacobs

Editor's message: "Candidate attraction" refers to how an organisation finds and communicates with potential applicants to attract the most suitable pool of candidates for a vacancy. The attraction channels selected by the employer should inform job seekers about the organisation and how the vacancy represents an attractive employment opportunity for them.

Developing an effective candidate attraction strategy involves a range of activities, for example aligning candidate attraction with workforce plans, establishing measures for success and choosing candidate attraction channels that will reach the vacancy’s target audience.

Jo Jacobs, HR practice editor

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