Developing leadership competencies in British local government

Elaine Essery reports on the results of a competency-based project to improve the quality of leadership in British local authorities.

Between October 2001 and March 2002, the Local Government National Training Organisation (LGNTO)1 undertook a project to develop leadership competencies for local government officers. The outcomes are now available on the web as a set of tools that make an important contribution to the leadership agenda.

According to the extensive consultation LGNTO undertook with local authorities and other important stakeholders, leadership emerged as a top priority for LGNTO's workforce development plan, which was finally completed last year.

Project manager Fiona Turton explains: "The whole area of leadership - not just in terms of developing officers, but also the issue of community leadership and developing elected members - is important in local government and public services as a whole. Leadership development is seen as a contribution to continuous improvement."

LGNTO set out to collate material and information on leadership development to reflect what was already happening in local authorities. Its aim was to draw on local councils' expertise of using competencies identified by a number of authorities to create case studies that the rest of the local government community could learn from. "One concern is that a lot of organisations regularly reinvent wheels," says Fiona. "We wanted to promote the idea of sharing good practice and get a feel for what's going on."

Best Value requirements placed by the British government on local authorities gave impetus to the project. The need to develop Best Value plans for each area of their services prompted local officers to think about ways in which developing leadership frameworks could support these activities.

The local government White Paper Strong local leadership - quality public services, published in December 2001, added to the timeliness of the project and the relevance of its approach. This required significant improvements in performance and overall efficiency, backed up by comprehensive performance assessment leading to an effectiveness rating for each council. Meeting the demands of the new performance regime meant that local authorities would need access to a range of new skills, such as strategic leadership, partnership working and performance management. Dissemination and sharing of best practice have an important role to play, the document states, in developing and improving councils' capacity to deliver quality local services and leadership.

Process

LGNTO encouraged local authorities with expertise in developing leadership competencies to come forward and take part in its project. The early receipt of 35 responses was encouraging for the project team and reinforced for them the importance of the issue.

From these, 10 local authorities were selected: Bolton Metropolitan Borough Council, Bristol City Council, Chesterfield Borough Council, Gwynedd Council, Leeds City Council, the London Borough of Enfield, Oxfordshire County Council, Stirling Council, West Lothian Council and Wyre Borough Council. Selection was based on the requirement to reflect diversity relating to location, size and type of authority.

The method of developing a competency framework was another criterion. Some councils, such as Chesterfield and Wyre, had based their frameworks on existing standards. Chesterfield, for example, had used Management Charter Initiative (MCI) standards, while Wyre had used Managerial Assessment of Proficiency (MAP) - a competency assessment and development scheme from Development Processes Group. Others, such as Enfield and Leeds, had developed their own competencies.

Geoff Carroll and Trevor Boutall of Chase Consulting were appointed to carry out initial desk research, gather material from case study organisations and shape the products that were to appear on LGNTO's website. The project team had determined from the outset that all materials would be available only via the web. The process of consultation to agree the final content would be handled similarly.

To this end, a "virtual steering group" was drawn together to reflect the interests of local authorities and other organisations. Draft material was posted on a virtual private network, which acted as an archive, with members of the virtual steering group contributing their comments by email. However, the level of interest from members of the group was such that a face-to-face meeting was requested at the end of the project. This helped members to discuss the issues arising from their work and evaluate the success of the virtual approach to the work of steering groups.

Outcomes

Three main products resulted from the project: 10 case studies; a compendium of leadership competencies; and models of development for each type of framework. Each element allows the visitor to cross-refer from one product to another, making it easy to focus on an area of particular interest. A directory of leadership development opportunities complements the outcomes of the project, providing visitors with signposts to sources of learning about specific aspects of leadership.

The case studies are presented in a standard format detailing the starting point (the organisation's context), the process followed, the competencies identified, the outcomes of the development and plans for future work, together with useful links and contacts. They reflect the great diversity in the size and detail of competency frameworks and strategies that the authorities have employed - both to devise the framework and develop their leaders accordingly.

The range spans the "simple, practical and enabling" set of seven transformational leadership behaviours and associated development programme designed by Oxfordshire to the complex, integrated framework with a high level of detail that Bristol developed for its managers and chief officers.

Consultant Geoff Carroll explains: "We didn't want to come out of this with some sort of prescribed approach, but wanted to celebrate the diversity of what authorities had done, and widen the range of things to share. There's no right or wrong. We want to encourage people to experiment, explore and learn lessons themselves." Most of the authorities were focusing on leadership as an aspect of management development, emphasising continuous professional development rather than performance appraisal. Some had moved on to the stage of using their frameworks or approaches for 360-degree feedback, though this was less developed.

The compendium of competencies provides definitions of all the leadership competencies developed by the case study organisations and others that were consulted during the course of the project. Visitors are encouraged to use the compendium as a means of benchmarking their authority's leadership competencies or in helping to develop their own framework. To help the user gain access to competencies of interest, the compendium can be searched by:

  • competency classification: the areas of leadership that the competency covers - see box 1;

  • competency source: the local authority or organisation that developed or owns the competency definition;

  • competency level: whether the competency applies to executive directors, chief officers, senior managers, middle managers, team leaders or supervisors; and

  • competency style: the way in which the competency is expressed - options include whether the competency is accompanied by positive statements, both positive and negative statements, graded statements, and functional (task-related) types of competences.

    The website also provides users with three models of leadership development: one that is based on a bespoke competency framework (see box 2); one based on a generic, or off-the-shelf, framework; and one based on experiential learning. Although each case-study authority had taken its own approach, the steps they shared are summarised in a diagram on the website and expanded upon in the text.

    Reactions

    Initial responses from those involved in the project have been very positive. The consultants report a real willingness on the part of local authorities to cooperate and give generously of their time. "We had a very good response from stakeholders, with people really thinking how they could help us," Trevor Boutall comments. "The case study authorities were very proud of what they had done, but very humble. Their attitude was mostly 'we're not perfect but what we have works for us'."

    Steering group members, too, are positive about the project. "For those who like to take a competency approach to skills development relevant to leadership, the project contains some really good material, which will save a lot of people reinventing the wheel," says Danny Chesterman. "There's been a huge volume of research about the competencies and it's useful to have it documented in this way. The local authorities have developed them in slightly different ways but between them they've covered a range of approaches."

    Danny finds the website introduction to the project particularly valuable, as it highlights some of the dilemmas and issues that lie behind any competency approach. "Competency has quite a dominant position amidst the development industry, which is helpful and has its place, but it has to be taken in context. A competency framework has to have meaning for the individual local authority and the people who work for it. If it becomes oppressive or a straightjacket, you've lost even before you've started - that's the danger of the work."

    Liz McQue, Assistant Director of Learning and Development at North West Employers, an independent regional organisation for local authority employers, says: "The project is very timely, given the amount of change around local authorities at present and the new White Paper which focuses on leadership. You need to have managers and leaders who are up to the job, and my guess is that a lot of people are looking for models and tools which have worked well. For me, the real strength of the project is in the diversity of the case studies. I particularly value those where local authorities have developed their own competencies in-house, as I'm sure they're in a language which people in local authorities can relate to." Liz also notes how the interests and backgrounds of steering-group members reflected the diversity found across the authorities in their approach to leadership development. Some were wedded to a very strong competency framework, while others were drawn to a more experiential approach, exemplified by the Stirling model.

    "Because there is so much going on around leadership, I was cynical to begin with and wondered what we could get out of the project, but I'm very impressed with the outcomes," comments Bulraj Bassral, the Improvement and Development Agency's principal consultant on leadership development. "I think the project has done really well and opened up a lot of possibilities. If an authority wants an almost definitive place to go to look at what has worked and what hasn't, the website presents things in a balanced, comprehensive and honest way."

    Lessons learned

    One of the important things to come out of the project is the need for local authorities to develop frameworks or approaches of their own. Some councils, such as Bolton and Gwynedd (see box 3), had started working with off-the-shelf standards - mostly the national occupational standards for managers originally produced by the MCI - and went through a period of trying to use them in their organisations. But they often found the standards were not specific enough to meet their needs and to keep pace with the changes in local government.

    Over and above that, there was evidence of a need to go through the process of developing things for themselves and engaging their own staff to avoid the "not invented here" syndrome. "The issue of ownership is quite important," says Geoff Carroll. "The local authorities I dealt with really needed to feel they had full consent for what was being done. If people felt they'd contributed to the process, the outcomes were ones they wanted and were right for them."

    Geoff stresses the importance of tying any sort of leadership framework - competency-based or otherwise - to an organisation's own strategic plans. "Where it appeared to work best was when it was an authority-wide project which derived from the authority's strategic aims and objectives and fell in fairly seemlessly with its strategic and operational plans."

    While local authorities have tended to operate with separate and distinct departments and services with limited opportunities for joint work, it was found that the drive to develop leadership competencies brought together managers from different areas within an authority and got them thinking more corporately.

    "The leadership initiative often derived from some corporate need and brought people together," Geoff explains. "It helped people think 'what does the authority need?' and 'what can I learn from practices in other services and departments?', rather than 'what does my individual department or service need?'. Authorities which had a management development programme were mixing people from across the authority in action-learning sets, making a substantial step forward in working together and learning from each other."

    Having an agreed framework for leadership also gave managers a common language and a common set of concepts - important tools in enabling internal transfers and facilitating cross-service understanding.

    The future

    The immediate role for North West Employers - and, Liz McQue believes, other similar bodies - is to disseminate the outcomes of the project. "Two of our authorities (Bolton and Wyre) appear as case studies and our intention is to disseminate the material by asking them, and maybe others, to do some workshops - or swapshops, as we call them - where people can share and learn from others," she says. "We're also trying to set up cross-sector action-learning sets and we're looking for partners in the health sector and private sector to move things on."

    Beyond the existing case studies, there are plans to keep the website dynamic by adding more of these authority profiles during the year. Fiona Turton is anxious that the project should not be seen as an isolated piece of work or a fait accompli, but rather as the foundation for further developments around leadership.

    "It's a piece of the jigsaw from which we aim to build up a range of information and materials on a variety of ways of developing leadership," she says. "I have no doubt whatsoever that leadership remains an incredibly important aspect of workforce development in local government and across the public services. It's something we want to develop, and I think we'll get bigger and bigger in terms of the amount of information we can give. We want to provide local authorities with a very good basis for deciding which approaches suit them best, given their context."

    There is, she believes, a case for building up a holistic picture of how leadership is developed that goes beyond identifying the skills required of leaders. One interesting question that emerged from the steering group was whether or not existing leaders had been studied to find out if they had developed their leadership capacity through a competency approach, or whether other things had been more instrumental in bringing out their leadership potential.

    The holistic approach involves looking not only at individuals but also at systems and organisations, understanding the knowledge, behaviours and relationships around leadership and inculcating the qualities and attributes of leadership into a culture. "We need to nurture people's abilities to develop leadership qualities at whatever level they are in the organisation, from team leader to chief executive officer," says Fiona, "Leadership skills are important for us all, whatever role we play."

    Bulraj Bassral sees the project as an excellent foundation on which to build, and agrees with the need for a more holistic approach. "I would like to see links to more areas, such as e-government, community wellbeing and political leadership issues, in addition to the existing link to performance."

    The many changes taking place in local government give scope to explore other facets of leadership behaviour. "There's an ambiguity around leading in a partnership arrangement," Bulraj says. "In a traditional hierarchy, you go by whatever power base you've got - normally position power - but now you've got to look at how you influence different stakeholders. You might be leader in one situation, but not necessarily in another. How senior managers and politicians might manage in that environment is worth examining."

  • For more information visit www.lg-employers.gov.uk/.

  • Elaine Essery is a freelance journalist specialising in human resources issues.

     

    1. Competency classification

    To help you find the leadership competencies you are interested in, they have been classified according to the area of leadership activity they cover, such as leading people, partnerships, service improvement, or equality and diversity. However, leadership clearly integrates a wide range of different competencies. You should not, therefore, limit your search to one classification, but also look at other related classifications.

    Select a classification from the list below:

  • Change
  • Communication
  • Corporate focus
  • Customer focus
  • Decision-making
  • Equality and diversity
  • Focus on results
  • Impact and influence
  • Information management
  • Integrity
  • Leading people
  • Partnerships
  • Personal management and drive
  • Political awareness
  • Project and process management
  • Resource management
  • Safety
  • Service improvement
  • Strategic focus
  • Teambuilding
  • Source: Employers' Organisation for Local Government, http://pds.lg-employers.gov.uk/lc/cclasification.htm .

     

     

    2. Leadership development based on a bespoke competency framework

    1. Set clear goals.

    2. Identify how leaders must behave.

    3. Develop a leadership competency framework.

    4. Assess leaders against the competencies.

    5. Identify leadership development opportunities.

    6. Create personal development plans.

    7. Develop leadership knowledge, skills and competencies.

    8. Reassess leaders' competencies.

    9. Evaluate the contribution to your goals.

    Source: Employers' Organisation for Local Government, http://pds.lgemployers.gov.uk/lc/models_bespoke.htm

     

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    3. The process at Gwynedd

    The competences were developed by Sharon Warnes, assistant director of policy, and her team, working closely with the authority's assistant director for performance management and the management team.

    The starting point was the MCI national occupational standards that had been used by the county council in the past. But Sharon and the team also looked very closely at other competence models that had been developed elsewhere, in particular Powys Council and some companies in the private sector, such as Marks & Spencer and the Arcadia Group (Burton, Debenhams, etc).

    "Then we spent a lot of time with a tranche of senior officers," explains Sharon. "It was really important for us not just to have an 'off-the-shelf' package. We wanted something that genuinely met Gwynedd's needs, as perceived by the senior officer group."

    Further customisation was then done through one-to-one interviews and discussions with around 50 managers at all levels in the authority. This resulted in three competency sets for senior managers, middle managers and supervisors/new managers.

    Leadership features strongly in sets for senior and middle managers.

    "If managers are going to achieve the authority's objectives for Best Value and customer care, they need to be able to communicate the council's vision to their staff, help them achieve their objectives and be able to make the right decisions at the appropriate level - in other words, become effective leaders," says Sharon.

    Source: Employers' Organisation for Local Government, http://pds.lg-employers.gov.uk/lc/lcgwynedd.htm.

     

    1National Training Organisations ceased to be recognised at the end of March 2002. Since then, the Employers' Organisation for Local Government is continuing the work done by the LGNTO, pending the outcome of its bid to become a Sector Skills Council. The result of its bid had not been announced as we went to press.