Employer branding

New and updated

  • Jobseekers more likely to apply to big brands

    18 April 2018

    Organisations with low brand awareness are likely to get overlooked by jobseekers, according to Glassdoor, with candidates 40% more likely to apply for a job at a business they recognise than one they do not.

  • Why do so few staff feel their employer lives up to its brand?

    19 March 2018
    Commentary and analysis

    New research shows that only 19% of employees globally think their experience of their employer matches up to the brand image it sends out. Jo Faragher looks at how organisations can overcome this credibility gap.

About this topic

HR and legal information and guidance relating to employer branding.