Organisations with low brand awareness are likely to get overlooked by jobseekers, according to Glassdoor, with candidates 40% more likely to apply for a job at a business they recognise than one they do not.
New research shows that only 19% of employees globally think their experience of their employer matches up to the brand image it sends out. Jo Faragher looks at how organisations can overcome this credibility gap.
As we enter the final stages of Wimbledon, the Lawn Tennis Association is a brand that lives and breathes its values. Chris Berry, CEO of CIPHR, looks at what other organisations can learn from its culture.
Protecting your organisation's reputation is essential but how can employers ensure any damage is kept to a minimum? We list six ways you can reduce the risk.
In this week's podcast, we discuss five areas in which the risk of reputational damage can be an issue for employers, and what HR professionals can do to reduce the risk of their organisation's reputation being damaged.
HR and legal information and guidance relating to employer branding.