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Employer branding

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  • Jobseekers more likely to apply to big brands

    Date:
    18 April 2018
    Type:
    News

    Organisations with low brand awareness are likely to get overlooked by jobseekers, according to Glassdoor, with candidates 40% more likely to apply for a job at a business they recognise than one they do not.

  • Why do so few staff feel their employer lives up to its brand?

    Date:
    19 March 2018
    Type:
    Commentary and analysis

    New research shows that only 19% of employees globally think their experience of their employer matches up to the brand image it sends out. Jo Faragher looks at how organisations can overcome this credibility gap.

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HR and legal information and guidance relating to employer branding.