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Transforming recruitment and retention at Paul UK

Retail patisserie and bakery Paul UK has confronted its recruitment and retention difficulties by creating a winning employer brand, introducing effective hiring procedures and developing a career path for its workforce.

On this page:
Key priorities for recruitment and retention
Laying the foundations for recruitment
Training recruiters; using competencies and work trials
Building an employer brand
Resource centre for recruitment and training
Establishing a career path to help retention
Effective staff resourcing
Organisation profile
Additional resources on XpertHR.

Key points

  • Six years after its founding, bakery chain Paul UK had still not developed any formal recruitment and retention processes.