How can an employer ensure that it is offering a competitive salary for a particular role?

It is important for employers to benchmark salaries against real pay data from other organisations, and the only way to do this is to subscribe to a reputable salary survey. Although many salary survey providers sell read-only access to pay data, organisations that participate in the survey are able to use the data more effectively, both because they understand the process of matching their jobs to the job levels and functions in the survey, and because it then becomes possible for the organisation to compare its salary data in much more depth with the data from the survey as a whole.