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Case study: Ordnance Survey's journey to create a compelling employer brand

Author: Noelle Murphy

Britain's national mapping agency, Ordnance Survey, looked to employer branding to ensure high levels of employee engagement and to rise to its recruitment challenges for roles in technology and sales.

Key points

  • Geographical information organisation Ordnance Survey redefined its employer brand and values when it identified a strategic risk around its ability to attract, recruit and retain the appropriate calibre of people.