Social recruitment is a growth area in 2013
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A majority of UK employers use some form of digital recruitment, with use of social media recruitment showing strong growth, XpertHR benchmarking research finds. Nearly all employers surveyed by XpertHR have used some form of digital recruitment in 2013. The most popular digital recruitment methods include posting job ads on the corporate website, commercial job boards and the company intranet. |
Although social media is currently used by a sizeable minority of UK employers in recruitment, growth is set to continue.
These are among the key findings of 2013 XpertHR benchmarking research on employers' use of digital recruitment methods, based on responses from 138 organisations with a combined workforce of 577,187 employees.
XpertHR Benchmarking subscribers can access and drill down further into the complete results data from this XpertHR survey.
Use of social recruitment shows strong growth
Social recruitment is a growth area for UK employers in 2013.
At present, fewer than half of employers surveyed by XpertHR use social recruitment, but this number is growing rapidly. Three-fifths of respondents have increased the number of jobs advertised via social media over the past two years.
The most widely used social platforms for recruitment purposes are LinkedIn, Twitter and Facebook.
Social recruitment mainly used at start of hiring process
Social media is most commonly used at the start of the recruitment process to attract candidates and when recruiting for professional and middle/senior management vacancies.
Corporate websites lead on digital recruitment
Corporate websites remain the most popular digital recruitment method:
- Nearly nine UK organisations in 10 use their corporate website in recruitment.
- Four-fifths of respondents advertise all their vacancies on the corporate website.
Job boards used by four-fifths of employers
Job boards are the second most popular digital recruitment channel:
- Four-fifths of UK employers use job boards.
- One UK employer in four advertises all vacancies via job boards.
Michael Carty, benchmarking editor
